Designed to make cycling simple, our bicycles are easy to buy, easy to ride, and free of routine maintenance
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In an era where endless customization and gadgets are prevalent, we put our energy not toward adding to the bicycle, but taking away what we believed to be unnecessary, so that you can have a bike that’s ready to ride when you are.
The Priority bicycles come ready to ride in minutes with assembly tools, a kickstand, water bottle cage, and floor pump. Each purchase features a 100% satisfaction guarantee with a 30day no questions asked return policy, customer service 7 days a week, and a 5 year full warranty on our frame, fork and belt drive systems.