The USB Cable with Armor
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I've used it and its really durable! The cable was designed around a childhood toy the maker found: a toy snake that could bend in many ways without breaking because of its stacked configuration. He applied the same physics on cable joints, which is the biggest occurrence he found cable frays the most.
It was a successfully funded KS campaign and has delivered well to its backers!
The wholesale price is 30 SGD at one colour and one configuration. This hunt will be configured for the white colour and lightning cables. If there's huge interest for other colours/ configurations, comment and I'll consider putting up another Hunt!