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A new team with bold ambitions needs an equally bold kit. With their all-for-one-and-one-for-all tactical philosophy, canyon//sram plans to challenge conventions in the women’s peloton next year, and Rapha has developed a design for them to get noticed at the front of the races. This isn’t a kit to hide in, but canyon//sram don’t want to hide. As the world’s fastest prepare to show their racing colours in 2016, we’re confident this is just the beginning.
A FLASH OF SPEED AND COLOUR
Inspired by the tessellated effect of layered hazard tape, the Rapha kit design announces a powerful team that the rest of the women’s peloton will be wary of. Following the cues of the Rapha Data Print design, Rapha continues to set the trend with a striking design that has been used all through canyon//sram’s bikes and other equipment too, unifying the look of the team.
Women will be able to get their hands on the new canyon//sram kit in March 2016.
A wider collection, including a men’s edition, will be available in 2017.